The Big Squidoo Experiment

by Jill Freeman on March 8, 2010

This month on Business Chick Chat, the weekly show Bonnie Cranmer and I co-host, we’re all about Squidoo. I am about to embark on my own Squidoo experiment.

Bonnie and I both work with small business clients to create marketing and social media strategies so that our clients have both a strong online and community presence.

While most of our clients come to us in search of help with Twitter, Face Book or LinkedIn, there is much more to developing a winning social media plan than just implements just these three platforms.

Squidoo is an excellent way to draw attention to a small business’s new product, service or program. It’s also a super way to build page rank by linking the Squidoo page to the clients website and using the right keywords.

I am a Squidoo novice – I admit it. Bonnie is the guru and so I have become the guinea pig this month in what I call “The Big Squid Experiment.” Bonnie is “The Big Squid.” And she’s experimenting with ME. My goal for this week is to get 1 lens up. So hop on over to:

Take a look and leave a comment.

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Every Monday at 1p.m. Eastern Time the Blog Talk airwaves are filled with the voices of Jill Freeman and Bonnie Cranmer (or @jilliebfree and @bgreen as they are known on Twitter)

The show is Business Chick Chat. As one of the hosts, I share insights and info for small businesses. This past month has been Social Media Month on the Business Chick CHat. In my last post I shared some take-a-ways from a Twitter class I recently taught. Today I’m going to share information gleaned from the show that aired on 2/8/10 about LinkedIn.

By the way – you can still listen to at broadcast,as well as any one of our past broadcasts at :http://www.blogtalkradio.com/businesschickchat.

Our guest was Janice Teeter, a health and wellness marketing exec who uses LinkedIn to grow her business. I need to tell you that up until now, I haven’t been all that active on LinkedIn. “Too formal I thought. “Not so user friendly.”

I’m a convert. Janice, Bonnie and the listeners in our chat room have made a believer out of me.

Here are 3 things I learned about LinkedIn:

1. Fact: The profile section is longer than most other social network sites. Don’t worry about it. Fill out the basics. Every time you return, fill out more until you have it done. Simply said: Just jump in.

2. Take the time to explore the tabs. They have a wealth of information and help make it easier to navigate the site. As a matter of fact, under the “More” tab, there’s a nifty section called “Learning Center.” This is a great place to start, as this is the section with valuable info about how to use LinkedIn.

3. Join groups and take part in discussions. Look under the “Answers” link to share your knowledge with others.

So, if you’re not a LinkedIn convert, go check it out and , fill out the basics of your bf your profile and jump in! And be sure to listen to Business Chick Chat every Monday for great information about growing your business.

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